Sunshade Group Ltd t/a Douglas Outdoor & Textile Innovation

Updated April 2026

Sunshade Group Ltd trading as Douglas Outdoor & Textile Innovation (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, and manage your personal data when you use our website, including information collected directly from you and indirectly through third‑party services used on our website.

Information We Collect

We may collect personal information that you provide directly to us, including your name, email address, phone number, and any information submitted through our website contact forms. 
 
In addition, we may collect personal information indirectly through third‑party services and technologies used on our website, such as analytics, advertising, spam protection, and embedded content.

This information may be collected automatically when you interact with our website and may include IP address, device and browser information, approximate location information, website usage data, and cookie‑based identifiers.

How We Use Your Information

We collect and use your information to respond to enquiries, provide customer support, improve our website and user experience, monitor website performance and usage, send marketing communications where you have opted in, and protect our website from spam and misuse.

Third-Party Services

We use trusted third‑party service providers to help operate our website and deliver services. Some of these providers may collect personal information automatically when you interact with our website, or collect information on our behalf in accordance with their own privacy practices. 
 
Third‑party services used on our website may include analytics providers, advertising platforms, spam protection services, tag management tools, and embedded content providers. 

Analytics

We use tools such as Google Analytics (including Google Analytics 4) and Meta Events Manager to understand how users interact with our website. These services may collect:

• Usage data
• Device and browser information
• General location data
• Tracking data via cookies

Advertising

We may use Meta Ads (Facebook and Instagram) conversion tracking to measure the effectiveness of our advertising. This may involve:

• Tracking user interactions on our website
• Using cookies or similar technologies

Contact Forms

When you submit a form on our website, we collect:

• Name
• Email address
• Phone number

This information is used solely to respond to your enquiry.

Email Marketing

We may use platforms such as Mailchimp to manage email communications. If you subscribe, your email address will be stored securely and used only for communication you have agreed to receive.

You can unsubscribe at any time using the link provided in emails.

Embedded Content

Our website may include content from third-party platforms such as YouTube. These services may collect usage data and cookies when you interact with embedded content.

We may also use web fonts and icon libraries such as Google Fonts, Adobe Fonts, and Font Awesome, which may collect limited usage data.

Spam Protection

We use Google reCAPTCHA to protect our website from spam and automated abuse. This service may collect:

• Mouse movements and interactions
• Device and browser data
• Usage behaviour

Tag Management

We use Google Tag Manager to manage website tracking scripts. This tool itself does not collect personal data but facilitates the loading of other services that may.

Cookies and Tracking

Our website uses cookies and similar technologies to improve your browsing experience and analyse website traffic. These cookies and technologies may be set by us or by third‑party service providers and may result in the indirect collection of information about your use of our website. You can manage or disable cookies through your browser settings.

Indirect Collection Notice (IPP3A)

Some personal information collected through our website is collected from third‑party services rather than directly from you. We take reasonable steps to ensure you are informed that this information is being collected, the purpose of collection, who collects and holds the information, and your rights of access and correction under the Privacy Act 2020. This Privacy Policy is provided to meet those notification requirements.

Your Rights

Under the New Zealand Privacy Act 2020, you have the right to access the personal information we hold about you, request correction of your personal information, withdraw consent to marketing communications at any time, and be informed when personal information about you is collected indirectly, subject to permitted exceptions under the Act.

Requests can be made using the contact details below.

Data Security

We take reasonable steps to protect your personal information from loss, misuse, and unauthorised access. However, no system is completely secure, and we cannot guarantee absolute security.

Contact Information

Owner and Data Controller
Sunshade Group Ltd t/a Douglas Outdoor & Textile Innovation

Email: [email protected]

Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page.